BCAD faculty affiliate Robert Van Houweling was featured in POLITICO

Robert Van Houweling was quoted in POLITICO:

But, are politicians actually two-faced? Or do they appeal to voters with divergent opinions some other way? After all, striking this delicate popularity balance is often crucial to ensuring reelection, particularly when issues arise that don’t just split along party lines, but divide the parties themselves.

To explore these issues, I conducted a series of experiments with Christian Grose, a political scientist at the University of Southern California, and Robert Van Houweling, a political scientist at U.C. Berkeley. We wanted to understand how politicians craft their communications to constituents who disagree with them, and whether these messages differ from those sent to agreeing constituents. Further, we explored how voters responded to these communications and if they were effective at currying support.

The full article is available here.

Original article

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